JASPO Selected for Amazon Propel Season 5 Global Business Accelerator

Joining an elite cohort of 50 Indian D2C brands chosen from 500+ applications to
scale globally

We have incredible news to share with our JASPO community. After a rigorous selection
process, JASPO has been chosen as one of just 50 Indian direct-to-consumer brands to
participate in Amazon Propel Season 5 Amazon's prestigious Global Business Accelerator
program.
This isn't just a milestone for us. It's validation of everything we've stood for since 1955: that
Indian-made sports equipment can match and exceed global standards. And now, we have the
platform to prove it on the world stage.

Why This Matters

From over 500 applications across India, only 50 brands made it through. We're proud to
stand alongside innovative companies like Conscious Chemist, TruNativ, Sweet Karam Coffee,
and others who are redefining what 'Made in India' means globally.
Amazon Propel isn't just an accelerator-it's Amazon's commitment to helping Indian brands
achieve their goal of $80 billion in E-commerce exports by 2030. For JASPO, it means access
to resources that will fundamentally transform how we approach international markets.

From Jalandhar to the World: Our 65+ Year Journey

In 1955, Sardar Dharam Singh had no grand plans. He simply believed Indian athletes
deserved better equipment. Starting with refurbished wooden rackets in Jalandhar, he built
something bigger than himself—a commitment to quality that would span generations.

Today, JASPO Sporting Pvt Ltd carries forward that same obsession with precision and
performance. Every cricket bat, every skate, every protective pad we engineer is a testament
to over six decades of manufacturing expertise. We've proven that Indian brands can compete
globally now it's time to dominate.

Our products are already on shelves where Indian brands were once considered
impossible. Amazon Propel Season 5 is our accelerator to go even further.

What Amazon Propel Brings to JASPO

This program is designed to transform promising Indian brands into global leaders. Here's
what we'll gain:

Expert Mentorship from Industry Leaders

This program is designed to transform promising Indian brands into global leaders. Here's
what we'll gain:

Global Market Intelligence

Through specialized workshops, we'll gain deep understanding of global demand trends,
consumer preferences in different regions, and export strategies that work. This intelligence
will help us tailor our products and marketing for international audiences.

Peer Learning Network

Being part of this cohort means learning from 49 other ambitious brands across diverse
categories from beauty and wellness to food and lifestyle. The peer learning sessions and
connections we make here will be as valuable as the formal curriculum.

Access to Investment Capital

The program culminates in a demo day where we'll pitch to prospective investors. This is our
opportunity to secure funding that will help us scale manufacturing, expand our product line,
and strengthen our global distribution infrastructure.

What's Next for JASPO

Over the coming months, we'll be immersed in the Amazon Propel program while continuing to serve our customers with the same commitment to quality you've come to expect. Here's what we're focused on:

1. Expanding our international presence: We're targeting key markets in North
   America, Europe, and the Middle East where demand for quality sports equipment is
   growing rapidly.
   
   
2. Product innovation: Using insights from the program, we'll refine our existing
   products and develop new ones that meet international safety standards and
   consumer preferences.
   
   
3. Scaling operations: We're investing in our manufacturing capabilities to meet
   global demand while maintaining the precision engineering that defines JASPO
   quality.
   
   
4. Building brand awareness: Through strategic partnerships and digital marketing,
   we'll introduce JASPO to athletes worldwide who value performance, durability, and

   value.

Thank You to Our Community

None of this would be possible without you—our customers, partners, distributors, and team members. Your trust in JASPO has been the foundation of our growth. Every time you choose our products, you're not just buying sports equipment; you're supporting a legacy of Indian manufacturing excellence.

As we embark on this exciting journey with Amazon Propel Season 5, we promise to keep you updated every step of the way. Follow us on our social media channels and check back here for updates on our progress, new product launches, and global expansion milestones.